For Immediate Release
April 19, 2005

ALASKA HIGHWAY COMMUNITY INITIATIVE
PHASE I - FIRST NATION FOCUS


NORTHEASTERN BC - The Northern Rockies Alaska Highway Tourism Association is pleased to announce a contribution of $30,000 from the BC Ministry of Small Business & Economic Development and Western Economic Diversification Canada through the joint Western Economic Partnership Agreement towards Phase I of the Alaska Highway Community Initiative.

The Alaska Highway Community Initiative is supported by 13 communities from BC, Yukon and Alaska who signed a Memorandum of Understanding following the September 2004 Alaska Highway International Forum.

The main focus for Phase I of the Alaska Highway Community Initiative is to develop an Aboriginal Tourism Framework that will outline ways in which all players can work cooperatively towards a common goal. The Framework will begin the process of identifying aboriginal needs and how they fit into the Alaska Highway Community Initiative. Phase I will also consist of developing a Participation Strategy and Communication Strategy, researching the Scenic Byways Program and building partnerships with all parties involved. This project will be carried out by contracted positions including a First Nation Advisor, Scenic Byways Advisor and Project Coordinator in cooperation with the Northern Rockies Alaska Highway Tourism Association.

The Northern Rockies Alaska Highway Tourism Association is pleased to welcome Sennen Charleson as the First Nation Advisor to the Alaska Highway Community Initiative. Sennen has extensive experience and credentials as well as a strong vision and passion to represent First Nation families and communities as part of the Community Initiative. We are pleased to have him part of the team.
The Alaska Highway Community Initiative’s mandate is to ensure supporting communities, First Nation groups and stakeholders have an opportunity to jointly explore and collaborate on issues relating to infrastructure for tourism development, preservation of history, culture and wilderness, corridor management, safety and maintenance, and marketing and promotion of the Alaska Highway corridor. The Northern Rockies Alaska Highway Tourism Association is the designated coordinating body for the initiative.

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For more information contact:
April Moi, Executive Director
Northern Rockies Alaska Highway
Tourism Association
PO Box 6850, Fort St. John, BC V1J 4J3
(250) 785-2544 Toll Free: 1-888-785-2544
Website: www.alaskahighwaylegacy.com
Email: aprilmoi@hellonorth.com